Colgate-Palmolive Company is an American multinational consumer products company and It specializes in the production, distribution and provision of household, health care, personal care and veterinary products. I helped redesign and designed a range of transactional emails across 3 different brands to be more engaging.

Colgate wanted a new look and more engaging design for their transactional emails across their main products. The problem with the old design was that it was text heavy and was getting a low open rate.

I worked as a UI and visual designer. My focus on these projects was to make it more visually appealing than it used to be. I was tasked to clean up the UI in an aim to increase the open rate of the emails.

This was a new product launched by Colgate Palmolive and they wanted a bold and fun email design. I focused on creating a visually appealing design that speaks very to the brand.

Tom's of Maine was going through a redesign and they wanted a design refresh to match the new brand and style.

Colgate recorded a significant increase in the email open rate.